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Define Visitor Value

visitor value. The average amount of money that a website makes for each visitor to the site.

This measurement is usually tracked on a monthly basis, although other time periods can be used for comparison purposes.

Visitor value is a good way to gauge the effectiveness of pay per click campaigns. Ideally, you should not pay more for traffic than that traffic generates in income.

So if it costs you $100 to bring an additional 1,000 visitors to your site and your visitor value is 50 cents per visitor, then that $100 represents an excellent investment.

 


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