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Define Viral Marketing

viral marketing. A marketing strategy in which an advertising message is designed to be widely spread across the Internet or in email messages by others, without any further intervention by the creator of the message.

For example, a marketer might create a video that showcases a product or service and then post it on video sharing sites. If the video becomes popular and is shared by visitors to those sites with their friends and associates or posted on other sites, that video is said to have "gone viral."

 


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