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Define Video Sales Letter

video sales letter (VSL). The term is fairly self-explantory. Typically, a video sales letter takes the form of a simple PowerPoint-like presentation using black text on a white background with voice over narration, although live action video can also be used.

The technique has become increasingly popular with Internet marketers, largely replacing so-called "long-form sales letters." This is because of the ease of production combined with increased effectiveness.

To learn more about video sales letters and access what is generally considered the best training on the subject, CLICK HERE.

 


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