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Define Unique Visitors

unique visitors, unique visits. The number of people who have visited a website once or more during a specified period of time.

In other words, if a site has 100 visits during a single day, but one person visited ten times, then that site has 90 unique visitors.

When you are figuring conversion ratios for your offer, it is important that you use unique visits rather than total visits when doing you calculations.

 


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