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Define Swipe File

swipe file. A collection of marketing related materials that is used as inspiration for new ads or promotions.

The swipe file can take many forms. It could be an actual file folder in which you keep print ads torn out of magazines, print outs of web pages, banners, emails, and so forth. It could also be a folder on a computer, containing copied web pages, ads, banners, or links to any or all of these.

The important thing to remember about a swipe file is that it is used as inspiration or to provide models for your own promotions. It is not permissable (or legal) to copy the work of others, substituting your own products.

See also swipe.

 


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