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Define Split Test

split test. An Internet marketing strategy in which two groups of prospects are shown different versions of a web page or email so that a marketer can see which of two variations produces superior results.

Ideally only one variable is tested in any given split test. The most crucial things to test are the headline and pricing, but marketers test a wide variety of things, including the background color of the page, the size and color of buy buttons, and so forth.

43 Split Tests by Ryan Deiss lets Internet marketers take advantage of the experience of one of the most successful Internet marketers in the business.

 


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