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Define Sales Funnel

sales funnel. The overall design of your online sales process that transforms web surfers into customers.

Typically, a sales funnel consists of a squeeze page that collects someone's email address in return for a free giveaway called a lead magnet. Those emails are usually fed into an autoresponder designed to lead people to a sales page where they are presented a core offer, often followed by both an upsell and a downsell.

A well designed sales funnel will also include profit maximizers and a return path.

 


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