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What is Private Blog Network

private blog network (PBN). A collection of blogs or websites, owned and controlled by the same person, that are interlinked in such a way as to improve Google search rankings for certain terms.

Note that PBNs are not "private" in the sense that they cannot be seen by the public or accessed by spiders.

Google frowns on the use of PBNs and has taken retaliatory action, according to some reports.

 


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