Internet Marketing Dictionary Find Definitions Center Rule Internet Marketing Terms Start with G
A Internet Marketing Terms B Internet Marketing Terms C Internet Marketing Terms D Internet Marketing Terms E Internet Marketing Terms F Internet Marketing Terms G Internet Marketing Terms H Internet Marketing Terms I Internet Marketing Terms J Internet Marketing Terms K Internet Marketing Terms L Internet Marketing Terms M Internet Marketing Terms M Internet Marketing Terms O Internet Marketing Terms P Internet Marketing Terms Q Internet Marketing Terms R Internet Marketing Terms S Internet Marketing Terms T Internet Marketing Terms U Internet Marketing Terms V Internet Marketing Terms W Internet Marketing Terms X Internet Marketing Terms Y Internet Marketing Terms Z Internet Marketing Terms Number Internet Marketing Terms

Define Open Rate

open rate. The percentage of recipients of a mailing (emailing) of a particular message who actually open it and (presumably) read it.

The dirty little secret of Internet marketing is that open rates are surprisingly low. A 20% open rate is considered pretty good. 30% is considered excellent.

If you are mailing to an old list, that is one that hasn't been mailed to in a long time, the open rate might be as low as two percent.

Autoresponder provider AWeber offers a feature that allows you to remail to "unopeneds." Talking this simple step can dramatically increase the percentage of people who actually see your Internet marketing mailings.

Good Internet marketers track their open rate and use that information in their planning.

 


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