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Define Niche Market

niche market. A relatively small, easily identifiable, and easily targeted group of people interested in a specific topic or in need of a specific product or solution.

The term, sometimes abbreviated to "niche," is used distinguish a subset of a larger "market."

For example, dog training might be considered a market, while dog training for pit bulls would be a niche market.

It is a generally accepted truism in the Internet marketing world that you have a better chance of being successful by targeting a niche market, because it is easier to use common techniques like SEO and text ads to target and attract prospects in niche markets.

 


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