Internet Marketing Dictionary Find Definitions Center Rule Internet Marketing Terms Start with G
A Internet Marketing Terms B Internet Marketing Terms C Internet Marketing Terms D Internet Marketing Terms E Internet Marketing Terms F Internet Marketing Terms G Internet Marketing Terms H Internet Marketing Terms I Internet Marketing Terms J Internet Marketing Terms K Internet Marketing Terms L Internet Marketing Terms M Internet Marketing Terms M Internet Marketing Terms O Internet Marketing Terms P Internet Marketing Terms Q Internet Marketing Terms R Internet Marketing Terms S Internet Marketing Terms T Internet Marketing Terms U Internet Marketing Terms V Internet Marketing Terms W Internet Marketing Terms X Internet Marketing Terms Y Internet Marketing Terms Z Internet Marketing Terms Number Internet Marketing Terms

Define List

list. A database of customers or prospects, especially one that contains email addresses.

In the world of Internet marketing, the term is most often used to refer to such a database that is actively used for marketing purposes. That is, the list is emailed to on a regular basis, either to create or maintain customer loyalty or to sell new products.

A list may consist of just email addresses. In fact, when Internet marketers speak of list building, they are most often collecting just email addresses, although some may also collect first names so that they can personalize emails.

However, a list can contain many other data points about the people on it, including full names, addresses, phone numbers, age, and other demographic information.

 


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