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Define List Building

list building. The process of creating a database of prospects to which an Internet marketer can then send additional information.

There are a variety of methods for creating a list of email addresses. One of the most common is to offer a so-called "lead magnet" that is provided in exchange for the prospect giving the marketer his or her email address (and possibly other information such as their first name).

Here are some list building resources:

List Building Is Easy. Jason Fladlien provides 67 different methods for building a list fast.

 


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