Internet Marketing Dictionary Find Definitions Center Rule Internet Marketing Terms Start with G
A Internet Marketing Terms B Internet Marketing Terms C Internet Marketing Terms D Internet Marketing Terms E Internet Marketing Terms F Internet Marketing Terms G Internet Marketing Terms H Internet Marketing Terms I Internet Marketing Terms J Internet Marketing Terms K Internet Marketing Terms L Internet Marketing Terms M Internet Marketing Terms M Internet Marketing Terms O Internet Marketing Terms P Internet Marketing Terms Q Internet Marketing Terms R Internet Marketing Terms S Internet Marketing Terms T Internet Marketing Terms U Internet Marketing Terms V Internet Marketing Terms W Internet Marketing Terms X Internet Marketing Terms Y Internet Marketing Terms Z Internet Marketing Terms Number Internet Marketing Terms

Define Launch

launch. 1. noun. An often lengthy and elaborate online campaign to introduce a new product.

The idea of a launch is to build excitement, anticipation, and often introduce an element of scarcity (e.g. only a limited number will be sold or the product will only be available for a limited period of time).

Launches often involve the use of affilites and JV partners.

Launches, as described here, seem to work very well in the Internet marketing niches and many top Internet marketing gurus use them. Whether the strategy works as well in other niches is open to debate.

2. verb. To introduce a product, especially in the manner described above.