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Define Keyword Research

keyword research. The process of identifying suitable keywords to use when developing a strategy to promote a web site using search engine marketing.

The goal is to identify those keywords that are most likely to attract visitors to your site via the search engines.

Since traffic generating strategies such as AdWords require bidding on keywords, another goal of keyword research is to identify those keywords that will be most cost effective in a marketing campaign.

There are a number of tools available when doing keyword research.

Google's tool is free.

However, Wordtracker is believed by most pr0fessional Internet marketers to provide better results.


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