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Define Keyword Effectiveness Index

Keyword Effectiveness Index (KEI). A term used by Google to indicate the number derived by dividing the number of pages in Google's database containing a given keyword by the number of searches for that keyword. In other words, it's a measure of supply versus demand.

In theory, the lower the KEI, the better chance you have of ranking in Google's search results for that keyword.

However, the Keyword Effectiveness Index is more a rule of thumb rather than an absolute scientific measure. That is, just because a keyword has a low KEI does not always mean that you will have success optimizing a page for that keyword when it comes to getting ranked in Google.

 


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