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Define Exact Match Domain

exact match domain (EMD). A domain name that also a keyword. Marketers will chose a domain name like this in the hope of attracting people who are typing that keyword into search engines.

However, Google takes a dim view of the practice, so if you type in "dentist in kalamazoo," Google will not display dentistinkalamazoo.com (an actual site) until page eight, making the site effectively invisible to searchers, who seldom go beyond page one.

While exact match domains are sometimes used to be crafty, a practice known as Google sniping, they are also used quite innocently by honest businesses that become collateral damage in Google's war on spam.

Not all exact match domain sites will suffer, but those that do may only be able to recover by creating a new domain.

 


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