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Define Cost Per Action

cost per action (CPA). A category of online advertising payment in which an Internet merchant or marketer pays only when an "action" is completed by a customer or potential customer.

That action could be a completed sale (in which case the term cost per sale is sometimes used), filling out a form (in which case the term cost per acquisiton is sometimes used), or simply visiting a web site (in which case the term cost per click is sometimes used).

Payment may be due to an affiliate or an online advertising network such as Google AdWords.

 


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