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Define Conversion Rate Optimization

conversion rate optimization (CRO). (Also called customer rate optimization.) The art and science of improving the percentage of visitors to a landing page or other page on a website who take a specific action, such as purchasing a product or opting in to an email list.

There are a number of tools available that assist in or simplify the process of conversion rate optimization.

Visual Website Optimizer.

Convert.com.

Optimizely.

Unbounce.

Google Content Experiments. A free tool with some significant limitations.

 


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