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Define Bonus Stacking

bonus stacking. The practice of adding free bonuses to a product offer to make the buying decision almost irresistible.

Typically, these bonuses take the form of downloadable PDFs or access to web sites with info products. However, bonuses can also be physical products.

The bonuses can come from any number of sources:

• Products created by the same Internet marketer. These could be older products, sales of which have declined. They might also be short loss-leader type info products created quickly.

• Products from other Internet marketers with whom the Internet marketer making the offer has a JV relationship. Often the agreement is that the bonus the other marketer provides will have links to other products created by the marketer, thus creating another income stream for that marketer.

PLR products, either provided as-is or tweaked for the purposes of this offer.

 


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