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Define Banners, Banner Ads

banners, banner ads. Graphic images in a variety of sizes and formats that serve as advertisements for a product or web site.

Banners are clickable links that take the user to the web site in question.

While banners can be of any size, over the years certain dimensions (measured in pixels) have beome standard. The most common banner sizes are: 468 by 60, 234 by 60, 125 by 125, 120 by 90, 120 by 60, 120 by 240, and 120 by 600.

Any competent graphic designer should be able to create a banner for you (unless you know how to do it yourself using a program like Photoshop).

My favorite source of banners is 20DollarBanners. Although you can get (tiny) banners for $20, most of their banners cost $30 and up. A combo offer of eight banners in various Google-approved sizes is a real bargain at $197.

The quality is excellent, the turnaround is fast (24-hour service costs extra), and 20DollarBanners is highly recommended.

 

 


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