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Define Autoresponder

autoresponder. An automated system that sends out an email message or series of messages when activated by a triggering event. That triggering event could be an email message sent to a specific email address or the submission of an email address via a form on a web site. You can also load emails into an autoresponder.

Autoresponder software can be installed on your own server, or you can use a third party service to manage your autoresponder messages and subscribers.

When you install a program like AutoResponse Plus on your own server you pay a single up front fee (which is quite modest considering the value) and never have to pay an further fees.

Autoresponder services typically charge by the month and by the number of email addresses in your list. They provide a certain level of convenience and enhanced features like HTML email templates.

The most promenent autoresponder services are:

AWeber, which is recommended by many top-level Internet marketers.

iContact, another well-regarded autoresponder service provider.