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Define AdWords

AdWords. A Google service in which advertisers can bid on keywords to have their text or image ads appear on Google's search network (search engine results pages) when someone searches for those keywords or on Google's content network when the page being viewed is relevant to those keywords.

Bidding is competitive with the bid range determined by the popularity of the keyword being bid on. In theory, the higher the bid the greater the likelihood that an advertiser's ad will appear on the first page of Google's search results.

However, Google uses a complicated and proprietary system to assign a "quality score" to the landing pages to which ads direct viewers. If a landing page does not meet Google's quality standards, the advertiser faces a choice: bid an unusally high amount to have the ad shown or improve the quality score of the landing page.

Working with Google AdWords is both a science and an art. It can take some time to master best practices.

 


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